This Privacy Policy describes how www.serenabasics.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at customercare@serenabasics.com or by mail using the details provided below:

466 S. President St., Unit 202, Carol Stream IL 60188, United States

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

• Device information
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify.
• Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Order information
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify and with our shipping partners UPS, Fed Ex, DHL, USPS, etc. to help process and deliver your order. We may also share with vendors to process a personalized order you are purchasing through us where some of your information may have to be exchanged (such as your name).
• Personal Information collected: name, billing address, shipping address, payment information (including credit card number and the security code associated with your payment instrument, Pay-Pal, Apple Pay, Meta Pay, Google Pay, Venmo and other payment services not listed here), email address, and phone number. All payment data is stored by Shopify. You may find their privacy notice link(s) here: https://www.shopify.com/legal/privacy.
• Customer support information
• Purpose of collection: to allow us to gather information to properly fulfill your order to you & to provide customer support.  To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to order information, products or contracted services when necessary or reasonable for their implementation.
• To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information. To also manage your requests, attend to and manage your requests to us. We may also use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience. To opt out of any of these services, please see “Using Personal Information” below.

• Source of collection: collected from you when you fill out shipping details and order information to allow us to properly ship your items to you.
• Disclosure for a business purpose: shared with any of our delivery processors, through the Shopify platform, like UPS, Fed Ex, DHL, USPS, etc.  

• Personal Information collected:includes but not limited to: Email address, first name and last name, Address, State, Province, ZIP/Postal code, City, phone number & usage data when using this service.   

 [INSERT FOLLOWING SECTION IF AGE RESTRICTION IS REQUIRED]

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. We do not knowingly collect data from or market to children under 18 years of age. We do not knowingly solicit data from or market to children under 18 years of age. By using the Website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Website.

If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above or email us to request deletion.

 

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 
• With business partners: We may share your information with our business partners to offer you certain products, services or promotions.
• With our shipping partners UPS, Fed Ex, DHL, USPS, etc. to help process and deliver your order.
• With other users: when you share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If you interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see your name, profile, pictures and description of your activity. Similarly, other users will be able to view descriptions of your activity, communicate with you and view your profile.
• With Your consent: We may disclose your personal information for any other purpose with your consent. Such as: to complete a personalized order where we work with our vendor to fulfill.

 

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We use our own internal information to provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information. We use our own internal information to also manage your requests, attend to and manage your requests to us.

We may also use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our service, products, services, marketing and your experience. To opt out of any of these services, please see “Using Personal Information” below.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

  FACEBOOK - https://www.facebook.com/settings/?tab=ads

  GOOGLE - https://www.google.com/settings/ads/anonymous

  BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers via email.

You may review, change, or terminate your account at any time. If you would at any time like to review or change the information in your account or terminate your account, you can:

• Contact us using the address above with the information you would like to update
• Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with applicable legal requirements.

 

We use personal information collected via our Website for a variety of business purposes described below:

• legitimate business interests
• The performance of the contract between you and the Site
• compliance with our legal obligations
• and/or your consent

We indicate the specific processing grounds we rely on next to each purpose listed below. We use the information we collect or receive:

To facilitate account creation and logon process:
If you choose to link your account with us to a third-party account (such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process for the performance of the contract.

To manage user accounts:
We may use your information for the purposes of managing our account and keeping it in working order.

Fulfill and manage your orders:
We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Website.

To deliver and facilitate delivery of services to the user:
We may use your information to provide you with the requested service.
 
To respond to user inquiries/offer support to users:
We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
 
To post testimonials:
We post testimonials on our Website that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and the content of the testimonial. If you wish to update, or delete your testimonial, please contact us at customercare@serenabasics.com and be sure to include your name, testimonial location, and contact information.
 
Request feedback:
We may use your information to request feedback and to contact you about your use of our Website.
 
To enable user-to-user communications:
We may use your information in order to enable user-to-user communications with each user's consent.
 
Administer prize draws and competitions:
We may use your information to administer prize draws and competitions when you elect to participate in our competitions.
 
To send you marketing and promotional communications:
We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our Website, subscribing to marketing or otherwise contacting us, we will collect personal information from you. You can opt-out of our marketing emails at any time (please see below).
 
Deliver targeted advertising to you:
We may use your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness.

 

For other business purposes:
We may use your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Website, products, marketing and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end users and does not include personal information. We will not use identifiable personal information without your consent.
 

You can unsubscribe/opt out from our marketing email list at any time by clicking on the unsubscribe link in the emails that which are sent or by contacting us at the address above. You will then be removed from the marketing email list — however, we may still communicate with you, for example, to send you service-related emails that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

 

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the European Economic Area (EEA), you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We Do Not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Selling Personal Information

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above. If you are using an authorized agent to exercise your right to opt-out we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

 

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

Most Web browsers are set to accept cookies by default but, you can choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website and slow down your web experience.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name	Function	Duration
_ab	Used in connection with access to admin.	2y
_customer_account_shop_sessions	Used in combination with the _secure_account_session_id cookie to track a user's session for new customer accounts	30d
_secure_account_session_id	Used to track a user's session for new customer accounts	30d
_secure_session_id	Used in connection with navigation through a storefront.	24h
_shopify_country	Used in connection with checkout.	session
_shopify_m	Used for managing customer privacy settings.	1y
_shopify_tm	Used for managing customer privacy settings.	30min
_shopify_tw	Used for managing customer privacy settings.	2w
_storefront_u	Used to facilitate updating customer account information.	1min
_tracking_consent	Tracking preferences.	1y
_cmp_a	Used for managing customer privacy settings.	1d
c	Used in connection with checkout.	1y
cart	Used in connection with shopping cart.	2w
cart_currency	Used in connection with shopping cart.	2w
cart_sig	Used in connection with checkout.	2w
cart_ts	Used in connection with checkout.	2w
cart_ver	Used in connection with shopping cart.	2w
checkout	Used in connection with checkout.	4w
checkout_token	Used in connection with checkout.	1y
customer_account_locale	Used in connection with new customer accounts	1y
dynamic_checkout_shown_on_cart	Used in connection with checkout.	30min
hide_shopify_pay_for_checkout	Used in connection with checkout.	session
keep_alive	Used in connection with buyer localization.	2w
master_device_id	Used in connection with merchant login.	2y
previous_step	Used in connection with checkout.	1y
discount_code	Used in connection with checkout.	session
remember_me	Used in connection with checkout.	1y
secure_customer_sig	Used in connection with customer login.	20y
shopify_pay	Used in connection with checkout.	1y
shopify_pay_redirect	Used in connection with checkout.	1 hour, 3w or 1y depending on value
shop_pay_accelerated	Used in connection with checkout.	1y
source_name	Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app.	session
storefront_digest	Used in connection with customer login.	2y
tracked_start_checkout	Used in connection with checkout.	1y
checkout_session_lookup	Used in connection with checkout.	3w
checkout_prefill	Used in connection with checkout.	5m
checkout_queue_token	Used in connection with checkout.	1y
checkout_queue_checkout_token	Used in connection with checkout.	1y
checkout_session_token	Used in connection with checkout.	3w
checkout_session_token_<<token>>	Used in connection with checkout.	3w
order	Used in connection with order status page.	3w
identity-state	Used in connection with customer authentication.	24h
identity-state-<<token>>	Used in connection with customer authentication.	24h
identity_customer_account_number	Used in connection with customer authentication.	12w
card_update_verification_id	Used in connection with checkout.	20m
customer_account_new_login	Used in connection with customer authentication	20m
customer_account_preview	Used in connection with customer authentication	7d
customer_payment_method	Used in connection with checkout.	1h
customer_shop_pay_agreement	Used in connection with checkout.	20m
pay_update_intent_id	Used in connection with checkout.	20m
localization	Used in connection with checkout.	2w
profile_preview_token	Used in connection with checkout.	5m
login_with_shop_finalize	Used in connection with customer authentication	5m
preview_theme	Used in connection with the theme editor	session
shopify-editor-unconfirmed-settings	Used in connection with the theme editor	16h
wpm-test-cookie	Used to ensure our systems are working correctly.	session

Reporting and Analytics

Name	Function	Duration
_landing_page	Track landing pages.	2w
_orig_referrer	Track landing pages.	2w
_s	Shopify analytics.	30min
_shopify_d	Shopify analytics.	session
_shopify_fs	Shopify analytics.	30min
_shopify_s	Shopify analytics.	30min
_shopify_sa_p	Shopify analytics relating to marketing & referrals.	30min
_shopify_sa_t	Shopify analytics relating to marketing & referrals.	30min
_shopify_y	Shopify analytics.	1y
_y	Shopify analytics.	1y
_shopify_ga	Shopify and Google Analytics.	session
customer_auth_provider	Shopify analytics.	session
customer_auth_session_created_at	Shopify analytics.	session
unique_interaction_id	Shopify analytics.	10min

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can also contact your local data protection authority in your area.

Last updated: [05/08/2023]